User-Centric Design is a design philosophy that prioritizes the needs, preferences, and behaviors of users, with A/B testing serving as a means to achieve user-centricity.
In Design Thinking, it is a core principle of design thinking that places the users’ needs, preferences, and behaviors at the forefront of the design process. Design solutions are developed with a deep understanding of users to create experiences that cater to their expectations, ultimately resulting in products or services that are more engaging and relevant.