Empathy map

An empathy map is a visualisation tool used by designers to depict and summarise what they know about a user (or group of users). It consists of four quadrants: “Says”, “Thinks”, “Does” and “Feels” which capture notes on what the user has said (for e.g. during an interview), what they think about a product or experience, the actions they take in a given context and how they feel during the process. As the name suggests, an empathy map helps you to build empathy for your end users.

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