Eye Tracking

Eye tracking is the online tracking of people’s eye position while they are engaged in a particular task. Eye tracking is a very powerful and sophisticated tool that provides a direct measure of online thought processes and unconscious behavior. Eye tracking provides rigorous quantitative measures of attention. These can be correlated with task completion time, error rate, success rate, backtracking rate, and other indicators of an interface’s efficiency and used together results from usability testing or as a standalone tool to tackle specific issues.

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